Franchising

Bring a little taste of heaven to your town.

Cupcake Heaven is growing! If you're passionate about hospitality, great baking, and small-town community, we'd love to hear from you.

Our Story

The sweet taste of success.

Growing Cupcake Heaven

After serving the Haymarket area for fourteen years, in 2022, Kim and her brother Mark began the dream of sharing Cupcake Heaven with more communities. A second shop opened in Marshall in April 2023, and our first franchise location followed in Lexington that December.

We’re proud to bring these little tastes of heaven beyond Haymarket, and we’re excited to grow thoughtfully with partners who share our values. Our mission remains at the heart of every location: to provide the most exceptional cupcakes and coffee as we joyfully serve God, our families, and our community.

If you have a passion for small business and you’re interested in bringing Cupcake Heaven to your town, we’d love to hear from you.

2008
Est. in Haymarket
3
Locations in VA
50
Years Baking
Fresh-baked treats from Cupcake Heaven
Why Cupcake Heaven

A recipe that travels well

We've spent eighteen years figuring out how to make a small bakery feel like a hometown fixture. We'd love to help you do the same.

🧁

Signature recipes

Over 50 uniquely crafted cupcake flavors... and always expanding! Recipes refined since 2008 for quality and consistency across every location.

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Hands-on support

Training, sourcing relationships, and ongoing operational guidance from the team that built the original.

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Small-town feel

The brand thrives in walkable downtowns and community-minded towns. We help you build the same vibe wherever you land.

Let's talk

Tell us about you.

Drop a note below and Kim will follow up personally. Share where you're thinking of opening, a little about your background, and what excites you about Cupcake Heaven.

Submitting will open your email client with the message addressed to cupcakeheaven@yahoo.com.